While being potentially very profitable, Facebook advertising is also hard to master. One of the things that makes Facebook advertising difficult to learn is the large number of advertising and marketing concepts that you need to understand in order to effectively run Facebook ads. Online learning materials such as blog posts, white papers, and ebooks …
33 Facebook Advertising Terms You Need to Master (2021) Read More »
We understand your aversion to buzzwords. As a result, we’ve put up an A-Z lexicon of the most widely used (and misunderstood) social networking phrases and concepts. Too many jargon and acronyms are a problem for anybody working in social media or digital marketing. What exactly is the distinction between impressions and reach? What is …
The Social Media Terms & Definitions Must Know in 2022 Read More »
A/B Split Test: An optimization strategy in which a list is split in half and a different email is sent to each half to determine which variant converts the best. Acceptance Rate: The percentage of email messages that are accepted by a mail server. ALT tags: A piece of code that generates a picture. …
Email Marketing Terms Every Digital Marketer Must Know 2022 Read More »
RecipientsThe number of contacts the campaign was sent to. AudienceWhich audience the recipients belong to. SubjectThe subject line of your email. DeliveredThe date and time the campaign completed sending from email servers (ESP). OrdersThe number of orders made from your campaign. Average order revenueThe average amount of revenue from each order made from your campaign. …
Ray Tomlinson’s first email, sent in 1971 or 1978, depending on your source, signaled the start of the contemporary communication age. The message itself was unremarkable, consisting of a string of numbers and letters that appeared more like a password than a message, but its importance was enormous.The email was sent from one computer to …
Everyone wants their website to rank higher in search engines like Google, Bing, and Yahoo’s Search Engine Results Pages (SERP). On-page SEO and off-page SEO are the two most important techniques to increase your site’s ranking on search results pages. On-Page vs. Off-Page SEO All of the things you can do on your page/post to …
Why Should Your Business Hire A Digital Marketing Consultancy? If you want to carry out a successful digital marketing plan, your first step is to execute and analyze different actions, know where every marketing technique fits in your strategy, and map out real-life scenarios. Fortunately, a digital marketing consultancy can help you do just that. …
Why Should Your Business Hire A Digital Marketing Consultancy? Read More »
It is a consultancy full-service, end-to-end solution designed based on the business objectives. Add an Expert Perspective to your Marketing Strategy Gain an Insightful Audit with Data-Driven Approach Flexible Commitment and Expertise in all Marketing Channels
What is full stack digital marketing? A full-stack marketer is a term that’s used to describe the marketers who are capable of wearing multiple hats rather than just specializing in one area of marketing. They do not have expert knowledge in all areas of marketing but they do not have a weak spot as well. …
The AMA’s definitions of marketing and marketing research are reviewed and reapproved/modified every three years by a panel of five scholars who are active researchers. Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services, potentially including selection of a target audience; selection …
