Email Marketing
Every business and industry have its own language. Mobile marketing is no different. In fact, it has a lot of lingo and acronyms you need to know. If you want to use SMS marketing to promote a product, or you’re thinking about launching an app, it helps to know the terms of the trade. To …
120 Email Marketing Terms Every Marketer Should Know Read More »
A/B Split Test: An optimization strategy in which a list is split in half and a different email is sent to each half to determine which variant converts the best. Acceptance Rate: The percentage of email messages that are accepted by a mail server. ALT tags: A piece of code that generates a picture. …
Email Marketing Terms Every Digital Marketer Must Know 2022 Read More »
RecipientsThe number of contacts the campaign was sent to. AudienceWhich audience the recipients belong to. SubjectThe subject line of your email. DeliveredThe date and time the campaign completed sending from email servers (ESP). OrdersThe number of orders made from your campaign. Average order revenueThe average amount of revenue from each order made from your campaign. …
