Analyze Competitors Backlinks

25 Best Free Tools To Analyze Competitors Backlinks

Where to find tools to analyze competitors backlinks? Finding entirely free online competition analysis tools that you can utilize efficiently might be difficult. However, there are free digital marketing analytics solutions that may provide valuable insights and competitive analysis.

We compiled a list of the finest online market research and analysis software, including:

  • free social media competitor analysis tools;
  • free website, keyword, backlink, and SEO competitor analysis tools;
  • free PPC competitive analysis software;
  • website change checkers and others

Today, it is vital to guarantee that you are always watching your competition and updating your perspective on market trends.

We’ve concentrated on the advantages of competitive research and analysis, as well as how to do it efficiently.

We’ll show you the finest 25 free web tools for spying on rivals, seeing new industry trends, and figuring out what’s working in your sector.

Some of the tools are free by default, while others provide a totally free account with a diverse set of functions.

1. Crayon Intel Free (free market intelligence tool that monitor competitor’s content and design changes)

This fantastic marketing intelligence tool may assist you in tracking, analyzing, and acting on a variety of external events.

With Crayon Intel Free, you can keep track of your rivals’ content and design changes in real-time.

You may keep track of inspirational brands, receive daily email digests, and obtain a complete picture of your rivals’ movements.

Crayon Intel Free is absolutely free to use, and it allows you to track an unlimited number of businesses.

Only a free account is available.

2. Talkwalker’s Free Social Search (free social media competitor analysis tool)

Do you want to discover what social media methods your rivals are employing? Talkwalker’s Free Social Search will provide you with the solution for free.

This is a fantastic free real-time social media search engine that allows you to do limitless searches across all major social media platforms.

You may quickly assess the social media strategies of your competitors. With real-time audience data, the tool tells you who is talking about you and your competition.

The finest part is that you get limitless access to real-time data.

Only free alternatives are available.

3. SiteAlerts (free keyword, social media, and website competitor analysis tool)

This is one of the most user-friendly and fully free online competition analysis tools available, and it answers a variety of queries including:

What is the traffic volume of your competitors? What is the source of the traffic? What software do they employ? For which keywords do they rank? Is social media assisting them?

SiteAlerts is a simple but powerful keyword, social media, and website competitor analysis tool that will provide you a wealth of marketing data about your competitors as well as the technologies they employ.

Free accounts with a good variety of features and premium accounts are both available.

4. VisualPing (free website change checker)

Do you wish to keep track of your competitors’ website modifications for free? If that’s the case, VisualPing might be the answer.

It notifies you whenever the appearance of a website or a website area changes.

As a result, you’ll be notified whenever your rival changes pricing, publishes news, or provides other relevant information to users.

One of the most user-friendly free website change checkers is Visualping.

Free accounts with 62 checks per month and premium accounts are available.

5. WhatRuns (discover what technology drives your competitor’s website at no cost)

WhatRuns is a free technology lookup tool that displays the technologies utilized on any website.

Actually, this is a free browser plugin that, with a single click, displays the technologies utilized on your competitor’s website.

WhatRuns displays practically every feature of a website. They pay for web applications, CDN hosting, WordPress plugins, fonts, and so much more!

The application also alerts you when a website begins or ceases to use technology.

Only free alternatives are available.

6. Rank Signals (free keyword, backlink, and SEO competitor analysis tool)

Rank Signals is a free online competition analysis tool that helps you to identify your rivals’ SEO backlinks and traffic sources.

You may be aware of the significance of backlinks in an SEO strategy.

Rank Signal can help you find your rivals’ greatest links and assess their quality and worth.

Use this tool if you’re looking for a strong foundation for your link-building plan.

Only free alternatives are available.

7. Moat (free tool for analyzing your competitors’ ad creative)

Moat is a fantastic free internet marketing analysis tool that also serves as a search engine for digital ads. It displays the ad creativity and campaigns of your competitors.

Simply put a brand name into the online form to view the advertising that they are running.

It also shows the ad’s size as well as the dates when it was (is) active.

You may follow the brands of your rivals and get alerted whenever they post a new ad.

Free alternatives include a wonderful free account and a PRO option.

8. SimilarWeb (free online tool for analyzing your competitor’s web rankings)

When it comes to traffic analytics for any website, this is one of the most complete free online competition analysis tools.

Simply put a website into the online area to receive its worldwide rating, country rank, and category rank.

You’ll also see attractive graphs that display traffic sources, top 5 organic keywords on your competitor’s website, leads from social media platforms, audience interests, and much more.

SimilarWeb allows you to add rivals and even makes recommendations for who you should follow and monitor.

Free accounts with a good variety of features and premium accounts are both available.

9. Feedly (free news aggregator site for tracking competitors’ news and mentions)

Feedly is a news aggregator service that may be used as a free competitive analysis tool online.

It’s one of the simplest methods to keep track of your rivals’ new postings without having to scour the internet. You won’t miss a beat when it comes to news and mentions from your competition.

You can simply monitor news about your rivals’ goods, services, blogs, content, Tweets, and even YouTube videos using Feedly.

You may make a collection for a specific topic – news, competitors, etc. – and add all the websites you’re reading right now to it.

Feedly also suggests additional comparable and relevant sites depending on the content of your collection.

A free version that keeps you up to date with material and a premium account are both available.

10. Open Link Profiler (free SEO and backlink competitor analysis tool) is a fantastic free online SEO and backlink competition analysis tool that lets you examine any website’s backlinks.

Any website you desire gets a quick link analysis. For free, you may export 1,000 links each website (more in paid versions).

You may also use a Link Manager for free to receive email notifications of new links.

Open Link Profiler is a piece of internet marketing analytics software that may help you improve your search engine rankings on Google and Bing.

There are two free options: a free account with 1000 links per website and paid versions.

11. Website Grader (a free online website competitor analysis tool)

Hubspot’s Website Grader is a fantastic tool that will provide you fast feedback on your rivals’ overall score based on their website’s performance and SEO activities.

The program will also tell you how effectively your competitors’ webpages are optimized for mobile.

You may also check out the page titles, headers, and meta descriptions of your competitors’ websites.

Only free to use alternatives are available.

12. BuiltWith (a free website profiler for insights on your competitor’s marketing strategies)

BuiltWith is a free online competitor analysis tool that gives technological information for any website.

It assists you in determining the technologies utilized to develop your competitor’s website in order to obtain leads, marketing information, and analysis.

Fill in the details of a competitor’s website to see what software systems they employ. This provides you with valuable information about their marketing strategy.

BuiltWith provides answers to queries like “What content management system do your rivals use?” “What do they track?” and “What plugins do they have installed on their website?”

Free alternatives include: For individual site lookups, BuiltWith is absolutely free to use.

13. Majestic (free backlink and SEO competitor analysis tool)

Majestic is a backlink-focused SEO competitor analysis tool available online. It gives you a lot of information about your competitor’s backlinks.

Majestic is a web-based program that is incredibly simple to set up. To obtain the insights, you must first create a free account.

You may start using Majestic right away after logging in.

The free version displays data such as the number of links to your competitor’s URL, the number of links to the domain, the number of domains that link to the URL and to the domain, Citation Flow, Trust Flow, a link profile graph of the citation flow and trust flow, timeline charts, and more.

Options for free: a free account with a wide variety of features

14. Searchmetrics (free SEO, content marketing, and PPC compatitor analysis tool)

Searchmetrics is a strong free online competition analysis tool with several features and choices.

It is a web-based SEO and content marketing software solution that may assist you in improving your online presence and researching your competition.

It’s simple to get started and examine a variety of statistics for any website you need.

With a free account, you can view a lot of SEO data about your competition, including the top keywords their websites are performing for, organic versus sponsored keywords, visitors by geography, market research, and more.

PPC competitive analysis and social media rivalry are included in the reports, which are quite easy to grasp.

Free account with significant features, as well as commercial versions

15. SpyFu (free SEO and keyword competitor analysis tool)

SpyFu is one of the most popular free online competition analysis tools, and it will astound you with its breadth and variety of capabilities.

SpyFu is an SEO tool that allows you to spy on your competitor’s keyword strategy in real time.

Keyword spy tools, PPC competitor tracking, keyword grouper, competitor shared keywords, and many more features are available.

Spyfu not only watches keywords, but also backlinks to your rivals’ websites and PPC advertising. This is a highly thorough tool for tracking your rivals as well as any other website.

At free cost, it may substantially assist your internet marketing and digital advertising activities.

Free alternatives include a basic account with limited functionality and data constraints, as well as premium accounts.

16. Wappalyzer (uncover what technology is used on your competitors’ websites at no cost)

Wappalyzer is a free online software program that reveals the technologies utilized on websites in a clear and straightforward manner.

It may show you how your competitors’ websites employ content management systems, ecommerce platforms, server software, analytics tools, and a variety of other technical solutions.

Furthermore, the tool displays the leading technology in each area.

Wappalyzer is a free and open-source platform that can detect 1,222 distinct web technologies.

Only free alternatives are available.

17. Adbeat (for spying on your competitor’s ad strategies at no cost)

If you are searching for free online competitor analysis tools that provide deep insights into the world of digital advertising, Adbeat can be your answer.

It is a different but very useful free solution. You are able to monitor and analyze all the advertisements that your competitors publish.

Adbeat shows you the messaging, creative, placement, size, the number of ads, ad channels, the types of ads, and many other data.

You are able to see the value propositions your competitors are focusing on. And all of these – for free.

Free options: free account with a great range of features and paid accounts

18. iSpionage (tool for PPC & SEO competitive Intelligence)

iSpionage is a competition analysis application that gives useful PPC and SEO information.

The program monitors your rivals and shows you the search terms and ad content they use to attract clients.

You’ll also be able to view how much they spend on paid and organic search, as well as check their landing sites and estimate their monthly PPC expenditure.

You may also utilize this data to find out who the top advertisers in your field are.

iSpionage presents the data in visually appealing reports and graphs of various forms.

There are two types of accounts: free accounts with a lot of features and premium accounts.

19. Social Blade (a free social media competitor analysis tool)

Social Blade is a fantastic free application for tracking user data on social media networks including Instagram, Twitter, YouTube, and Twitch.

It gives you a better understanding of your competitor’s user growth and patterns.

The tool may deliver worldwide analytics for any content producer or brand that you choose.

Social Blade combines data from Twitter, YouTube, Twitch, Daily Motion, and Instagram to produce graphs and charts that measure development and growth.

As a result, you may learn a lot about your rivals. In addition, Social Blade gives you a daily follower update as well as a live follower count.

Another useful tool is the ability to compare firms’ social media presences.

Free options: only free

20. Mailcharts (a free email marketing tool for competitive analysis)

Mailcharts is a valuable tool for email marketers and anyone looking to spy on their competitors.

It gathers emails from rival campaigns to aid in the creation of your own.

Mailhcharts provides a massive database of emails from a variety of companies.

It may follow and monitor your competitors’ brands and alert you to their behavior on a regular basis.

Furthermore, Mailcharts may compare competition efforts to your own to help you understand where your emails stand.

Furthermore, Mailcharts provides several email samples for your consideration. You’ll be able to see what today’s top-performing emails look like this way.

Free and premium versions are available. A free account allows you to follow three firms.

21. Likealyzer (a free social media competitor analysis tool)

Likealyzer is an excellent option if you’re looking for a thorough free online Facebook competitor analysis tool.

Any Facebook page will receive a quick health check from LikeAlyzer.

You may learn a lot about your rivals’ Facebook profiles by looking at their likes, engagement rate, and PTAT (People Talking About This).

You may also compare your rivals’ responsiveness, postings per day, average post length, and other metrics to see where you stand.

Free options: free

22. Klear (influencer audit and social media analysis tool)

Klear is a fantastic tool for monitoring influencer activity on your competitors’ social media profiles.

As a result, you may identify influencers and interact with them to further your marketing efforts.

You may look for influencers based on their abilities and location, and the program will produce influencers in a variety of areas for you. This data helps you to calculate the number and quality of their followers.

Klear is also in charge of the account’s top social media content on Twitter, Facebook, and Instagram.

Free and paid solutions are available, including a free plan with limited yet strong capabilities.

23. Followerwonk (a free social media research tool)

Followerwonk is a free online application that may help you find out more about your rivals’ Twitter followers.

The application is free and allows you to observe and evaluate your rivals’ followers, individuals they follow, and general Twitter activity.

You may also find out when your competitors are most active on Twitter.

Followerwonk compares your social graph to others using practical visuals.

By viewing Twitter metrics with this application, you can assess and optimize your social development. You may also locate and connect with new market influencers, as well as simply share your reports with your team.

Free and paid choices are available.

24. Social Searcher (free social media competitor analysis tool)

Those who are searching for free social media competitor analysis tools, will be happy to know about this one.

Social Searcher provides you with real-time search on the most popular social media platforms – Twitter, Facebook and LinkedIn.

The tool is super easy to use. You just have to fill the name of your competitors to see who mentioned them, and how often, on the key social media sites.

Practically, you are able to instantly measure and track what people are saying about your or your competitor’s brand, product, services and etc. in one easy to use dashboard.

Free options: free

25. Talkwalker Alerts (a free web monitoring tool with results from social media)

Talkwalker Alerts allows you to keep an eye on the web for fresh information related to your name, rivals, or any other issue.

The application can send you any mention of your rivals found on the Internet, including websites, blogs, forums, and even Twitter.

Furthermore, social media analytics filters cover the most significant interactions, ensuring that you only receive the warnings that are relevant to you and that you can tailor your approach accordingly.

Options that are free:


When spying on your competition in today’s digital era, when data collection methods are important, there are numerous variables to consider.

Understanding the strengths, weaknesses, and tactics of your competitors is the foundation for developing and refining your company strategy and making data-driven decisions.

If you’re on a budget, there are a number of free online competition analysis tools that may offer you with useful information.

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