Every website owner hopes to have his or her site appear on the first page of Google’s search results. And every marketer wants to understand the many forms of Google Ranking Factors that might help his website stand out. As a result, today we will examine all of Google’s algorithms that might influence a website’s SERP rating and help your website rank higher.
There are several SEO ranking criteria that might influence the SEO of your website. They are:
- On-page optimization
- Off-page optimization factors
But, is it true that all of these SEO Ranking Factors contribute equally to improving your SEO score?
No, and you’ll need to understand how to prioritize these Google ranking elements. We all work really hard to make the website attractive and well-optimized, therefore it’s critical to prioritize these variables based on the webpage’s appropriateness.
Google Ranking Factors to Consider
- Site Architecture
- Schema Markup
- Mobile Friendliness
- Loading Speed
1. Prescribed Domains
You may have noticed that every website domain begins with either HTTP or HTTPS. Now you can see if your website is hosted on a protected or unsafe server.
HTTPS stands for hypertext transfer protocol secure, whereas HTTP stands for hypertext transfer protocol. The last “S” stands for security. HTTP is free and can be obtained from any domain provider, however HTTPS is paid and requires an annual membership.
Google always recommends using HTTPS instead than HTTP, and it has become a critical deciding factor in page rankings this year.
Hyperlinks, also known as backlinks, are links that go to another place from another location, and they aid in building confidence in Google’s eyes as well as in the eyes of visitors. “Why is it so crucial for Google ranking?” is a legitimate question now. It demonstrates that your website contains authentic material that the public may trust. These days, internet marketers are buying these connections, but this is a black hat practice, and if Google discovers it, it can penalize the website by permanently banning it.
Although keyword optimization is an older feature, it still has a significant impact on a website’s rating. Broad match, precise match, phrase match, and long-tailed keywords are examples of keyword types. These keywords are utilized in accordance with the content and industry.
The Google crawler regularly monitors your website to see if these keywords match the material on your site. Keywords can also be used in photos, graphics, and videos.
No matter how many links you add to your website, if the material isn’t relevant, the flow of the information is confusing, or the call to action buttons aren’t in the appropriate place, Google won’t comprehend it and it won’t appear in the SERP.
The key is to utilize good syntax, headers, subheadings, bold letters to designate some crucial texts, font size, and font face according to the user’s perspective.
5. Site Architecture
The architecture of your website should be in a way that can be easily understandable by Google. It does not matter if you are creating a new website or giving a makeover to your existing website. The content present on each page should be categorized and sub-categorized as per the viewer’s point of view. Every URL should have clear string texts attached to them. All categories, sub-categories should be present in URLs separated by hyphens or slash thus making it clear for the readers.
6. Schema Markup
Schema markup is critical for your website’s success. When you tag everything, including content, headers, photos, links, and other relevant texts, your website’s chances of ranking higher improve. You don’t have to markup all of the stuff on the internet. However, for best results, it is preferable to utilize updated schema.
7. Mobile Friendly Website
In 2019, if you’re still utilizing an old website design that only supports desktops and fits just desktop screens, your website may not receive the traffic it deserves. Make sure your website looks the same on desktop and mobile devices. The size and typefaces of your material should be visible on both a desktop and a mobile screen. Things like ‘call to action’ buttons should not be presented differently on mobile platforms.
8. Influence of Social Media
When your content is present in any social media platforms such as facebook, twitter, LinkedIn, etc, it can create a strong feeling of the brand in the visitor’s mind. All these social media platforms are linked with search engines and when searched with any relevant keywords, results related to social media platforms having your website’s content such as links, URLs, etc also opens. This helps in driving organic traffic towards your website.
9. Loading Speed
A regular website takes 3-4 seconds to fully upload its content, and if it doesn’t open in less than 5 seconds, there’s clearly something wrong with it.
Any website’s loading speed has a significant impact on its ranking. Readers do not have the patience to wait 10 seconds to see your material; if it takes longer than the other website, the reader will most likely move to it, resulting in a decrease in traffic.
Tag is the term assigned to a piece of information. There are different types of tags in SEO:
Title tags are those that represent the name of your website when searched in SERP. That blue clickable font denotes that title tag of your website. It should be kept as per the content you have put on your website. Normally it should have 30-40 characters and not more than that.
Image alt tags are used for images because Google does not understand the images unless it has some tags attached to it. These tags should have keywords that are relevant as per your website’s content.
The meta description is used as a summary of your website and it is an opportunity to attract maximum audiences. It can be concluded in 70-80 characters. It should also be filled using essential keywords and URLs.
The criteria listed above are crucial ranking factors in SEO that you should not overlook. From the standpoint of SEO, each component is equally important. These characteristics not only aid in improving your website’s position, but also in lowering bounce rates and increasing traffic.