Email Marketing

  A/B Split Test:  An optimization strategy in which a list is split in half and a different email is sent to each half to determine which variant converts the best. Acceptance Rate: The percentage of email messages that are accepted by a mail server. ALT tags:  A piece of code that generates a picture. …

Email Marketing Terms Every Digital Marketer Must Know 2022 Read More »

RecipientsThe number of contacts the campaign was sent to. AudienceWhich audience the recipients belong to. SubjectThe subject line of your email. DeliveredThe date and time the campaign completed sending from email servers (ESP). OrdersThe number of orders made from your campaign. Average order revenueThe average amount of revenue from each order made from your campaign. …

28 Email Campaign Terms You Should Know Read More »